Backlink Analysis – Discover and Remove Risky Links

For most businesses, good search engine rankings are indispensable – after all, they deliver valuable visitors and thus the chance for orders and revenue. To achieve TOP rankings, the website must have a strong but also clean link profile. As part of a backlink analysis, existing links are analyzed and evaluated. Subsequently, the link profile is cleaned by mitigating risky links.

☑️ How Does a Backlink Analysis Work?

Our SEO experts review your link profile as part of a comprehensive analysis. Here, each individual backlink is examined and evaluated, ensuring that the link profile is cleansed of toxic backlinks.

In the first step, our SEO experts gather the backlink data. We use various sources to achieve the most complete database possible. An important source is Google Search Console, provided by the search engine itself. Additional data sources include LinkResearchTools, Moz, Sistrix, searchmetrics, semrush, majestic, and ahrefs. The data from these different tools are collected and combined by us. For each backlink, we query the most important SEO metrics – it is particularly important for us to know how Google assesses the linking page and whether the page and link are trustworthy.

The individual backlinks are then classified by our SEO experts – into trustworthy links, suspicious links, and problematic or toxic backlinks. We also use the corresponding evaluation algorithms from the tools for support – however, the final classification is always performed by our SEO experts' expertise.

In identifying and assessing toxic links, the Link Detox Tool from LinkResearchTools is particularly significant for our work: The Link Detox Tool analyzes over 25 backlink sources, providing incredibly high data quality. Additionally, it uses more than 150 SEO metrics to evaluate links and has the experience and data from tens of thousands of Google penalties. It is a preferred and important decision-making aid for our SEO experts.

The result of our link audit is a list of links that we consider problematic and that threaten ranking success. These links should be disavowed as soon as possible so that they are no longer noticed by Google. We are also happy to carry out the disavowal itself and pave the way for sustainable TOP rankings.

Important to know: Our SEO experts not only possess theoretical knowledge of search engine optimization. Over the years, we have had the opportunity to follow countless SEO projects and have gathered extensive practical knowledge. Even in competitive environments and highly problematic subject areas, we have sufficient experience and stand as a competent partner by your side.

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☑️ Google Backlink Analysis

For our backlink analysis, we put ourselves in Google's perspective. We aim to uncover which links might negatively impact from Google's viewpoint and which positively influence ranking. Based on this analysis, we can provide recommendations for dismantling and building specific links.

Why is a Google Backlink analysis so important? The search engine giant is often used on Google for researching information, services, and products. Those who appear at the top of search results benefit from extra visitors and opportunities for more tasks and revenue. To be positively evaluated by Google's ranking algorithm, a company must consider many aspects on and off its website. The evaluation of incoming links has a significant impact on ranking. Therefore, it is crucial that the backlink profile is positively assessed by search engines.

With the Google Backlink analysis, we examine your incoming links for value and potential toxic effects. Outdated link-building techniques, where quantity was prioritized over quality, can now have problematic consequences. Therefore, it is even more important to critically assess the links built back then. If a link appears unnatural or does not comply with guidelines, it should be considered for removal. Another option is to declare the link invalid with Google.

Over the years, we have conducted numerous Google Backlink analyses – our SEO experts can assess link profiles very well. Many of our clients benefit from our backlink analysis through increased visibility. Our SEO experts look forward to your call.

☑️ Does Google Love Backlinks?

Anyone involved in online marketing and encounters the topic of search engine optimization will get the impression that the search engine Google loves backlinks - what is the truth behind this claim?

Over the years, Google has developed several hundred ranking factors that they use to determine the relevance and value of websites. The question of which domain should rank for which keywords (or should not rank) is always at the forefront. Many of these factors relate to the technical and content design of the website. How is the source code structured, how well are the texts written? But in addition to the factors that concern the website itself, Google and similar also assess external factors.

An important external factor for assessing a website's relevance is the link profile of a domain. This summarizes the number and value of incoming backlinks to a domain.

Over the years, Google has found that the number of high-value backlinks is a relevant assessment criterion. In competitive areas, more and more website owners are relying on a strong link profile and ensure a range of strong referring backlinks.

☑️ Disavow Links

If backlinks do not meet high-quality criteria, they can be harmful to the target page – and thus threaten rankings in search results. This risk can have drastic economic consequences, as good rankings are a prime channel for attracting new customers.

If a link audit determines that a link is harmful to the website, the link in question should be disavowed. For this process, the Google Disavow Tool is used. Once the link disavowal has been processed by Google, the search engine no longer considers these links in its ranking algorithms – thus suspending the effect of problematic links and strengthening the link profile.

Disavowing toxic links requires great care and extensive experience. Mistakes here can have serious consequences for a domain's rankings. Our SEO experts are experienced in disavowing links. We are happy to take on this task for you and ensure that the disavowal is submitted correctly without complications. Contact us today and ask our SEO experts for help in disavowing problematic links.

☑️ Backlink Analysis for Small and Medium Enterprises (SME)

Specifically for small and medium enterprises, we offer a backlink analysis. During this process, our SEO experts examine the company's link profile using professional SEO tools. Each link is then assessed to determine whether it aids the domain's ranking or poses a risk. The latter can occur if the link does not comply with Google's guidelines, thereby sending a negative ranking signal. 

Our backlink analysis helps businesses achieve an optimal link profile - and thereby improve their visibility in the long term. Our SEO experts are also happy to review your domain's backlink profile - just contact us and rely on our many years of experience.

☑️ How do I find out who is linking to my website?

Over the years, websites accumulate more and more referring links, causing the backlink profile to grow steadily. Since the company is not always involved in the creation of each backlink (and in some cases is not even aware of it), they lose track of the backlink profile over time. In this case, the company no longer knows which links point to their own domain and therefore cannot assess the profile's value.

To find out who is linking to one's own website, a backlink analysis is an ideal opportunity. In a backlink analysis, it is examined which websites are referring to one's own domain. A thorough backlink analysis, which we conduct for our clients, also looks at the quantity and quality of links. Are the linking sites trustworthy, and are they considered valuable link sources by Google? The result of a backlink analysis shows our clients not only who is linking to their website but also evaluates the links in terms of their value and risk. The result is an ideal basis for creating and optimizing an effective SEO campaign.

☑️ Can Google Recognize Negative SEO?

Website owners often ask if Google can reliably recognize negative SEO.

Negative SEO refers to manipulative link building used by third parties to degrade a domain's visibility. Often, a large number of low-quality or spam links are created with the aim of having the domain penalized by Google. The costs of such malicious links are relatively low, but the consequences can be dramatic.

Those responsible for such negative SEO attacks are often competitors or extortionists. The latter only stop their actions after payment. Although negative SEO is a criminal act, it is used in practice - because it is often almost impossible to reliably identify those responsible.

According to their own statements, Google can reliably recognize such negative SEO attacks, and they have no impact on the affected domains' visibility.

In practice, however, there are a few known cases where this unfortunately was not the case. The affected became targets of a negative SEO attack and lost relevant rankings. 

What should companies do regarding negative SEO?

1. Never order negative SEO yourself to harm competitors. It is illegal and far less effective than investing resources in building a qualitative own link profile.
2. One should actively monitor their own link profile. For this, relevant SEO tools offer two options: Either regularly perform a profile analysis or set up a notification that informs via email when new links to your domain appear.
3. Links from a negative SEO campaign should be disavowed using Google's Disavow tool so they can no longer affect the domain's ranking.