Link Building Strategies
In our guide, we reveal how the right link building strategy can lead you to the top positions in Google's search results. Additionally, we present various link building strategies and evaluate them in terms of effort and potential benefit.
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☑️ Why is a Link Building Strategy So Important?
Anyone who wants to be successfully found on Google and Co. should first consider which link building strategy to use. Those who instead just start with link building will not achieve the maximum possible success and will waste time and other resources.
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☑️ What Characterizes a Successful Link Building Strategy?
A successful link building strategy is a structured process for building links that has already been successfully tested. Both the approach should be clearly described, as well as the necessary resource effort and the desired link output. Ideally, the link building strategy is universally applicable - that is, independent of company and industry. A potential scaling option allows link builders to expand the strategy as the company grows.
☑️ The Most Known Link Building Strategies Including Evaluation
Below we present the most known link building strategies. We explain how each method works, evaluate the effort as well as the quantity and quality of the links that can be achieved, and then assess the strategy.
Press Releases / Press Portals
Publishing press releases on relevant press portals creates a lot of new backlinks. However, there is a downside to this method: Typically, the identical press release is published on 20 to 50 portals. The effort for this link-building strategy is therefore limited - but the same applies to the benefits. Another issue is that many press portals themselves are assigned little relevance. We therefore advise against mass distribution of a press release - but it can certainly make sense to distribute press releases to relevant industry media. Recipients should be selected manually and sparingly.
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Broken Link Building
Broken Link Building is a link-building strategy that exploits the transience of the internet. It works as follows: You search for links on other websites where the original link target no longer works. This research can either be done manually or with the help of relevant SEO tools. A broken link target occurs more often in practice than one might think - if the owner of the target page changes their site structure or removes the linked content, the link will lead to nothing.
In the Broken Link strategy, the owner of the website where the broken link is found is contacted and informed about the problem. Additionally, a new target for the link is suggested, which is on the link builder's site. If all goes well, the broken link is now replaced with a link to one's own site.
The Broken Link building strategy can create valuable links, and the quality largely depends on research skills and communication abilities.
Guest Articles
The link-building strategy of guest articles works as follows: You contact portals, magazines, or other websites from which you want a link and propose writing a guest article. The link is integrated into this.
The guest article is then written specifically for the potential link source, tailored to the theme of the site. When creating the guest article, one should not skimp on quality, as it is not only rewarded by search engines but also increases the acceptance of guest articles by potential link sources.
Submitting guest articles to established media and magazines usually only succeeds if you already have a corresponding reputation. Additionally, the communication effort for this link-building strategy is relatively high.
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Inspiration from Competitors
In this link-building strategy, you look at the backlink profiles of competitors. It is best to look directly at the market participants who are better positioned than you in the search results - because they must have already done a lot right. A thorough analysis of the link profiles will certainly provide valuable inspiration for new link sources. With appropriate experience, you can also quickly assess how the competitors' links were created, and more importantly, if and how they can be emulated.
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Buying Links
Another link building strategy is to buy links. For this, a suitable link source is researched and contacted. A monetary compensation ensures that the site owner is willing to publish a suitable article with the desired backlink.
This method requires a lot of experience, as all the individual steps are quite complicated for a layperson. Negotiating appropriate compensation also requires corresponding knowledge.
Buying links is a link building strategy that is highly plannable and also scalable. The choice of link sources can be made very precisely - in this way, you can specifically choose link sources that perfectly fit your own link profile.
The lack of experience in link building can be compensated by using corresponding service providers. Both link builders, freelancers, and link building agencies are available to buy links.
Infographics
Creating and distributing infographics is also a link building strategy through which you can gain links. For this to work, you first need to find a topic that can be well explained with an infographic. Then you start researching and gathering facts that can illuminate the topic. A media graphic designer or illustrator then compiles the facts and connections into an informative and interesting infographic. The infographic is then offered to thematically appropriate media for free use. The only condition for using the graphic is a corresponding link to the source.
With infographics, valuable links can be built, and the result of such a link building strategy depends greatly on the topic and value of the infographic. In recent years, this strategy has been used intensively, so many website owners have experienced a certain fatigue regarding the integration of infographics.
☑️ The Optimal Link Building Strategy with Performanceliebe
Our daily task as a link building agency, Performanceliebe, is to conceptualize and implement the optimal link building strategy for our clients. Our link building experts have excellent knowledge of the various strategies and can assemble an appropriate mix for any company and industry.
When implementing the link building strategy, we work efficiently and purposefully. Our many years of experience and our extensive portfolio of over 150,000 link sources make us the ideal partner for link building strategies. Schedule a non-binding consultation with us now - and start with a successful link building strategy.
How to Control Link Building for Your Own Site?
As with any marketing measure, the process of link building should also be monitored and controlled. To enable this, you should first consider the desired state. What link building results should be achieved within what timeframe? The result of this consideration should be a concrete link building plan that specifies which link should be built when - and what resources are needed for it.
As the link building process progresses, you should also note the successfully built links. Here, supplementary information such as the time of construction and resources used is also helpful.
In the third step, compare the desired state with the actual state: Have the desired links been built within the set timeframe? Have any resource budgets been adhered to? In the case of deviations, the reasons for this should be found so that adjustments can be made in future campaigns if necessary.
In addition to considering the planned and actual link building, you should also regularly review the link profile. It doesn't help much if you build the planned backlinks as desired but lose countless backlinks at the same time without noticing it.
In this process, assistance from a professional agency can be very useful. They can usually monitor the progress and status of link building very well and report to the client.
Which strong backlinks from your competitors are you still missing?
We analyze your competitors' backlinks for free and provide you with a detailed report – with no obligation.
- Automated live analysis of large data volumes
- Find strong backlinks from your competitors
- Your analysis delivered within hours
- We help you acquire the missing backlinks
- No hidden costs or long-term contracts
☑️ How to Analyze Competitors' Link Building?
Just as exciting and rewarding as monitoring your own link profile is observing your competitors. By applying the monitoring measures described above to the domains of your well-ranking competitors, you can gain valuable insights.
One thing is clear, if competitors rank well or even better than yourself, they have done a lot right with link building. By looking at competitors' backlinks, you get two important pieces of information:
- What speed do competitors use for link building? The speed of their link building can also be used to build your own link building.
- What link sources do competitors use? Here you can often find good link sources that you might also use for your link building strategy. Additionally, you can develop a sense of which link strengths and types are common in the industry. If you find good link sources, you can immediately try to replicate them.
- Another important aspect is the ratio of links to the main page vs. links to subpages. The appropriate ratio varies greatly from industry to industry, so it is even more practical to derive this number from a working example from the competition.
- The link texts used also influence the success of a link building campaign. How often you should use hard keywords (so-called money keywords) or whether you should rather focus on brand and other link texts can be excellently learned from competitors.
The analysis of competitors' link profiles should also be performed with the previously mentioned SEO tools. Of course, there is nothing wrong with letting the tools notify you of new incoming backlinks from competitors' domains.
☑️ Backlink Analysis: The Key to Optimizing Your SEO Ranking
A backlink analysis is an essential part of search engine optimization (SEO). It involves a detailed review of all backlinks pointing to a website, assessing their quality, relevance, and potential impact on search engine ranking. Backlinks remain one of the most important factors for ranking in Google's search results. A thorough backlink analysis helps improve the link profile, identify harmful links, and develop a long-term SEO strategy.
What is a backlink analysis?
A backlink analysis is the process where all external links pointing to a website are systematically examined. These links play a central role in SEO, as Google and other search engines consider backlinks as a form of "vote of confidence." The more quality and topic-related websites link to your site, the greater the likelihood that your site will rank better in search results.
Why is a backlink analysis important?
Improvement of Search Engine Ranking
Backlinks are one of the strongest ranking factors for Google. A thorough analysis of the backlink profile shows which links positively affect the ranking and which links may be harmful. By optimizing the link profile, companies can improve their rankings.
Identification of Toxic Links
Not all backlinks are useful. Links from low-quality or irrelevant websites can be harmful and negatively impact ranking. A backlink analysis helps identify toxic links that Google may consider harmful. These links can then be removed or disavowed.
Competitive Analysis
A backlink analysis allows you to examine competitors' link profiles. This way, companies can find out which websites their competitors receive backlinks from and what strategies they use. This information helps discover new link building opportunities and gain a competitive advantage.
Monitoring SEO Strategy
Through regular backlink analyses, companies can monitor how their backlink profile develops and whether the current SEO strategy is working. The analysis also shows which links are particularly valuable and which may have no or only a small impact on ranking.
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