Link Building
Link building is understood as the deliberate optimization of a domain's link profile. The goal of this measure is to improve the online visibility of the respective domain. Link building is thus an important part of search engine optimization and belongs to Offpage optimization. With this guide, we aim to inform about link building and dispel some myths about links and rankings. We are happy to share our experience, which we have built up as a link building agency over many years.
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What is Linkbuilding?
☑️ What is Link Building?
Link building describes the deliberate creation of links to improve the ranking of a domain. The background of link building is that Google and other search engines interpret links as a significant ranking factor. There are various strategies and methods available for link building, which we will explain in detail later.
To achieve a sustainable improvement in ranking, several factors should be considered in link building. Incorrectly executed link building can lead to financial damage and loss of rankings.
Link building usually also includes the maintenance and monitoring of one's own link profile.
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☑️ Why is Link Building Important?
Search engines use a range of ranking factors to determine who appears at the top of search results for relevant queries. At Google, there are over 200 factors that influence ranking, with the backlink profile and its quality playing a crucial role.
Anyone who wants to be found at the top of Google cannot avoid the topic of link building sooner or later. And the earlier a company engages with link building, the faster it benefits from the measure's successes.
With link building, companies can claim the best spots in search results - and without paying per click as with Google Ads. A TOP position in search results brings valuable visitors who have already expressed interest in the company's services or solutions through their search query. The generated visitors lead to further contact inquiries and orders - and thus a company's revenue can be increased. When performed professionally, link building has an immediate impact on the company's financial results.
☑️ The Importance of Links for Search Engine Ranking
Google aims to present its users with the best search results, as this leads to customer satisfaction and loyalty - both are crucial metrics for the search engine's business success.
To determine the distribution and design of search results, search engines use a variety of ranking factors. Market leader Google itself mentions over 200 ranking factors used to determine placements. It is now also clear to a GEO Agency that Backlinks are also important for Chat-GPT & Co.
The ranking factors can be divided into hygiene and performance factors. Good Onpage optimization along with quality content is considered a necessary criterion that must be met to even have a chance for rankings. To truly be present, one must resort to the performance factor of Linkbuilding. This allows claiming the top spots in search results.
Since search engines like Google rate links so highly as a ranking factor, a top position without Linkbuilding is not possible in most competitive fields.
What has changed in link building in recent years?
New search engine evaluation methods focus more on link quality. Low-quality links have since had a negative impact on rankings.
☑️ What Has Changed in Linkbuilding in Recent Years?
For many years, Google and other search engines have used the incoming Backlinks to a domain as a ranking factor. However, over this period, the way they are evaluated and considered has changed significantly. With Linkbuilding tactics from ten years ago, companies would not succeed today. But what has Google & Co changed?
Google's algorithm for evaluating Backlinks has undergone extensive changes. Previously, it was enough to acquire as many Backlinks as possible, without focusing on quality. It is therefore not surprising that many low-quality Backlinks were used in Linkbuilding. This development was a thorn in Google's side and contradicted their idea of good Backlink profiles. To gain control over these manipulative SEO tactics, the search engine implemented new evaluation methods for links. In several iterations, Google tightened its quality requirements for Backlinks. The mentioned low-quality Backlinks now had a negative impact on rankings.
This also changed the approach to Linkbuilding: Serious companies now refrained from using poor Backlinks and focused on building high-quality links. The goal of Linkbuilding was now to create a strong and naturally appearing Backlink profile.
From our perspective, this development will continue in the coming years, and Google will likely become even stricter in evaluating Backlinks. Companies are well advised to already consider this possible development in their Linkbuilding.
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☑️ Analysis of Existing Links
Before engaging in Linkbuilding, one should analyze the existing links. Only those who know where their domain stands in terms of Offpage optimization can develop a meaningful and effective Linkbuilding concept. We repeatedly experience that this point is neglected by many companies.
Review Existing Backlinks
As a first step, one should therefore examine and gather the already existing links to one's own domain. Ideally, several SEO tools are used to identify the majority of the links.
One should definitely take a look at the Backlink overview in Google Search Console. Otherwise, we recommend paid SEO tools like LRT, Sistrix, and Ahrefs. We achieve excellent results with these and some other tools for Backlink research.
Evaluating Link Quality
In the next step, the quality of incoming links is assessed. In link building, it's no longer about quantity but quality. A high-quality and naturally appearing link profile is valued by search engines. It is recommended to categorize links into strong, medium, and weak links based on relevant link metrics. Most tools have developed their own measurements for this purpose and allow a quick assessment of individual links. Some tools also enable a complete analysis of all backlinks at once. After the analysis, you have a very good overview of how many links of what value point to your domain.
Competitor Analysis
The third step should consist of a thorough competitor analysis. Here, you examine which companies appear in the top positions for keywords relevant to your own business. Then, for these domains, you check which link building measures have been implemented.
Analyzing competitors' link profiles provides detailed insight into their link building strategy and simultaneously offers inspiration for your own link building.
Link Building for AI Search Engines
Backlinks are not only important for classic Google SEO – they are also a central ranking factor for AI systems like ChatGPT, Perplexity, and Google AI Overviews. These systems assess a brand's authority based on backlinks and mentions on the web.
As a specialized agency, we support you in optimizing for all relevant AI platforms:
- ChatGPT Optimization – Visibility in OpenAI's language model
- Perplexity SEO – Presence in the AI search engine
- LLM SEO – Strategy for Large Language Models
- AI Overviews Optimization – Google's AI responses
- Answer Engine Optimization – Optimization for answer systems
- AI Mentions – Brand mentions in AI systems
- Generative Engine Optimization – Holistic AI SEO strategy
The combination of classic link building and AI optimization creates sustainable visibility across all relevant channels.
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☑️ Link Building In-house or with a Link Building Agency
Sooner or later, every company faces the decision of whether link building should be carried out with internal resources or with the help of an experienced link building agency. Both options have advantages and disadvantages, so each company should consider this decision individually.
Conducting link building in-house has the advantage of maintaining the greatest possible control over the link building process. All steps and processes can be precisely defined in advance. Additionally, the fee for the external service provider is eliminated. However, when choosing the in-house option, there are also some considerations: Not all companies have the necessary resources to carry out targeted and successful link building. First and foremost, you need the human resource: Is there someone in the company who has extensive knowledge of link building and sufficient free time? Already here, most companies cannot meet the requirements for professional in-house link building. But access to the relevant SEO tools is also necessary. Handling and using the tools must also be learned. Another aspect is the availability of link sources, which most companies unfortunately have to give up on.
When conducting link building with the help of a link building agency, the company is offered the following advantages: A link building agency has qualified employees who can demonstrate extensive experience in various industries and subject areas. Furthermore, access to professional SEO tools is ensured, and proficient operation can be assumed. At a good link building agency, link sources are sufficiently available and can be quickly offered to the client. The work at a link building agency is compensated with a fee, which in our opinion is in most cases lower than the costs incurred with an in-house implementation.
Contact us now!☑️ Which Metrics Are Suitable for Evaluating Links in Linkbuilding?
Many companies struggle to evaluate a link and wonder which metrics can assist with this task.
There are some metrics that are generally valid and also provided by most SEO tools. These include domain popularity. This measurement shows how many backlinks from different domains point to the target domain. Domain popularity thus indicates how many different websites recommend the target site.
The visibility index of the link source can also be an appropriate measurement. The higher the value, the more established and trustworthy the domain may be. When considering the visibility index, one should also pay attention to how it has changed in the past. If the visibility of a domain continuously decreases, it is also an indicator for evaluation.
Additionally, almost all SEO tools offer further measurements that assess a domain's SEO strength. These measurements usually consider several factors and attempt to estimate a website's relevance from Google's perspective even more precisely.
Which strong backlinks from your competitors are you still missing?
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- Automated live analysis of large data volumes
- Find strong backlinks from your competitors
- Your analysis delivered within hours
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☑️ Planning a Linkbuilding Strategy
If you want to succeed with Linkbuilding and improve your visibility on the internet, you should first start with planning a Linkbuilding strategy. Good planning is, as in many other marketing disciplines, very important because a structured and targeted approach promises more success and better results. We show the individual components of a good Linkbuilding strategy.
☑️ Defining the Goals of the Linkbuilding Strategy
First and foremost, one must define one or more goals to be achieved with the Linkbuilding strategy. Such a goal could be building a specific number of backlinks of defined quality. Additionally, it should be determined whether the entire website should be strengthened or if individual business areas are more important. A good goal also includes a fixed end date by which the Linkbuilding campaign should be completed.
Other possible goals for a Linkbuilding strategy could be:
- Building particularly high-quality, theme-relevant backlinks
- Improving the naturalness of link texts (fewer money-keywords, more brand-keywords)
- Creating more reach through more mentions on well-visited websites
- Adjusting the link profile to the characteristics of better-ranking competitors
☑️ Target Audience Identification as a Basis for a Linkbuilding Strategy
To succeed with a Linkbuilding strategy, precise target audience identification is required. Only when the target audience is known can the Linkbuilding strategy be optimally implemented. For building links, it is incredibly useful to know which websites your own clientele visits. If you then focus on building links on such portals and websites, you get particularly theme-relevant backlinks.
☑️ Linkbuilding Definition: What is Linkbuilding, and Why is it Important?
Linkbuilding is a central strategy within search engine optimization (SEO) aimed at acquiring high-quality backlinks from external websites to one's own site. These backlinks act as endorsements used by search engines like Google to assess a website's relevance, authority, and quality. The more high-quality and theme-relevant backlinks a website has, the higher it ranks in search results.
What is Linkbuilding?
Linkbuilding describes the process of systematically building backlinks. This involves targeted efforts to get other websites to link to one's own content. These links can be obtained through various methods, such as:
- Guest Posts: Writing articles or blog posts on other websites that include a link to one's own site.
- Press Releases: Publishing news about one's company or new products to gain backlinks from news portals and blogs.
- Broken-Link-Building: Replacing broken links on other sites with links to one's own website.
- Content Marketing: Publishing high-quality content, such as infographics or guides, to be organically linked by other websites.
Why is Linkbuilding Important?
- Improvement of Search Engine Rankings: Backlinks are one of the most important ranking factors for search engines. Websites with many quality backlinks are considered trustworthy and relevant, which improves their position in search results.
- Increased Organic Traffic: A good ranking leads to more visibility in search engines, which in turn leads to more visitors. Additionally, backlinks directly from the linking sites can bring visitors to your website.
- Increase in Domain Authority: The number and quality of backlinks contribute to strengthening a domain's authority. Websites with high domain authority enjoy more trust from search engines, leading to better rankings and more traffic.
- Trust Signal for Users: Backlinks from recognized and relevant websites also act as endorsements for users. When a trustworthy site links to your website, visitors' trust in your content and brand increases.
What Makes Good Linkbuilding?
Quality over Quantity: It is crucial that backlinks come from trustworthy and thematically relevant sites. A high-quality link is more valuable than many low-quality links.
Naturalness: A natural and organic link building is important to avoid penalties from search engines. Manipulated or purchased links can be harmful to rankings.
Long-term Strategy: Linkbuilding is a long-term process that requires patience and a sustainable strategy. The continuous maintenance and expansion of the backlink profile are crucial for long-term SEO success.
Linkbuilding is an essential part of the SEO strategy as it greatly influences a website's visibility, authority, and traffic. By strategically building high-quality backlinks, rankings in search results can be sustainably improved, leading to more organic traffic and a stronger brand presence.
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☑️ Make Linkbuilding Safe: What is Important for a Sustainable Strategy
Linkbuilding is one of the most important measures within SEO, but it must be done correctly and above all safely. Unsafe or unnatural linkbuilding can quickly lead to penalties from search engines like Google and in the long run cause more harm than good. Therefore, it is crucial to make linkbuilding safe and focus on proven methods and sustainable strategies.
Quality over Quantity: Safe linkbuilding is based on high-quality links from trustworthy and theme-relevant websites. Links from dubious sites or purchased links in large quantities can quickly be considered spam. Search engines assess the quality of backlinks and the relevance of the linking websites very carefully. Therefore, the focus should always be on quality to build a healthy link profile.
Natural Link Building: A safe link building should always appear organic and natural. This means that links should not be set too quickly or in too large quantities. A sudden increase in backlinks can alert search engines to unnatural behavior. The building should occur gradually and include both DoFollow and NoFollow links to create a natural profile.
Avoid Link Farms and Spam: One of the biggest mistakes in linkbuilding is the use of link farms or participation in link exchange programs. These methods are considered by search engines as a manipulative attempt to improve rankings. Such practices can lead to penalties or even de-indexing of the website. Safe link building avoids such unnatural methods and focuses on high-quality, manually set links.
Topic-relevant links: An important part of secure link building is the relevance of links. Backlinks should always come from sites that content-wise match your own website. Search engines rate topic-relevant links higher as they are considered more natural and increase trust in the linked site. Relevant links also strengthen the site's authority and contribute to a long-term improvement in ranking.
Long-term strategy over short-term results: Secure link building requires patience and a long-term perspective. Instead of striving for quick results through risky methods, the focus should be on a sustainable strategy. A well-thought-out and continuous link building strategy provides long-term results, strengthens trust with search engines, and ensures stable rankings.
In summary, secure link building focuses on quality, relevance, and sustainability. Those who rely on risk-free and proven methods can benefit in the long run from better visibility, stable rankings, and increased website authority without the risk of penalties.
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☑️ Secure Link Building: No Risk to Your SEO Ranking
Link building is an essential part of search engine optimization (SEO), but it also involves risks if done incorrectly. Many companies fear penalties from Google when they engage in link building. These concerns are understandable, as impure practices, such as buying low-quality links or excessive link exchanges, can negatively affect rankings. But no worries: With a well-thought-out and sustainable strategy, link building is absolutely safe and poses no risk to your SEO ranking. Here you can learn what is important.
- Quality over quantity: The most important rule for secure link building is: Quality precedes quantity. Instead of aiming for as many backlinks as possible, you should focus on high-quality links from trustworthy and relevant websites. Topic-relevant backlinks from sites with high domain authority not only have more SEO value but also appear more natural. Google prefers high-quality links that provide real value to users.
- Avoid link farms and spam: One of the biggest dangers in link building is links from so-called link farms or spam sites. These sites offer numerous backlinks without content relevance and are rated negatively by Google. To avoid penalties, you should avoid such links. Instead, rely on trustworthy sources that match your industry and refer to your site with genuine, valuable content.
- Natural link building: Secure link building should always appear organic and natural. Google can recognize when an unnaturally large number of backlinks are set in a short time. A sudden increase in the link profile can be perceived as an attempt at manipulation. Therefore, it is important to build backlinks continuously and at a realistic pace. This way, link building remains undetected and safe for Google.
- Balanced link profile: Another aspect of secure link building is the diversity in the link profile. A mix of different types of backlinks, such as DoFollow and NoFollow links, as well as links from various platforms (blogs, news portals, social networks) ensures a natural profile. Backlinks should also come from sites of different sizes and topics to ensure a healthy mix.
- Avoid unnatural anchor text: The anchor text – the text that is linked – should also vary and appear natural. If all links are provided with the same keyword anchor text, Google may recognize this as unnatural. Secure link building practices rely on a mix of brand-related, general, and keyword-relevant anchor texts.
- Long-term strategy over short-term results: Secure link building is a long-term investment. Short-term methods, such as quickly buying links, can provide short-term results but involve high risk. Instead, link building should be part of a sustainable SEO strategy aimed at long-term results. Slowly and steadily built backlinks are safe and ensure lasting improvements in ranking.
- Regular backlink checks: Even if you build high-quality backlinks, you should regularly check if all links are intact and come from trustworthy sources. Lost or low-quality links should be identified and, if necessary, replaced with new, better links. Regular maintenance of your link profile helps minimize risks and keep your SEO strategy secure.
Link building poses no risk if done professionally and thoughtfully. Quality, relevance, and a natural build are the key factors for secure link building. Companies that adhere to these principles need not fear penalties and can benefit in the long run from better rankings and more organic traffic.
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☑️ Link Building: The Key to Better SEO and Sustainable Success
Link building is a central strategy in search engine optimization (SEO) and plays a crucial role in improving a website's ranking in search engines. It involves acquiring external links—known as backlinks—from other websites to your own. These links act as trust signals for search engines like Google, indicating that a website offers valuable and relevant content. But what makes good link building, and why is it so important?
Improved Search Engine Rankings: One of the main reasons link building is so effective is its positive impact on search result rankings. Each external link from a credible and thematically relevant site is considered a recommendation by search engines. The more high-quality backlinks a website receives, the more likely it is to rank higher in search results.
More Organic Traffic: A strong backlink profile not only improves ranking but also ensures more organic traffic. Users who arrive at your website via a linked site are often specifically interested in the content, increasing the likelihood that they will stay longer and convert. The more relevant backlinks a site has, the more visitors can benefit from these links.
Building Trust and Authority: Backlinks from authoritative and trustworthy websites enhance the reputation of your own site. When your website is linked by well-known and recognized sources, it signals to search engines and users that your content is relevant and trustworthy. This trust leads search engines to rank your site higher and display it more frequently in search results.
Natural Link Building is Essential: In link building, it's not just about collecting as many links as possible. It is far more important that link building occurs naturally and organically. Search engines recognize unnatural or manipulated link profiles that arise through spam or link purchases and penalize such practices. A balanced mix of high-quality links, thematically relevant sites, and constant growth is the key to success.
Diversity of Link Sources: A successful link building strategy relies on various sources for backlinks. These can include editorial links from articles, guest posts, social media links, or industry directories. A diverse link structure appears more natural and shows search engines that your website is recognized across different areas.
Long-term SEO Success: Link building is not a short-term measure but an investment in long-term SEO success. It requires time, patience, and a well-thought-out strategy to achieve sustainable results. Websites that continuously work on their backlink profile benefit from more stable rankings, more organic traffic, and a strong reputation with search engines in the long run.
In summary, link building is an essential part of a successful SEO strategy. High-quality, thematically relevant, and trustworthy backlinks strengthen a website's authority, improve rankings, and ensure more organic visitors. Those who focus on a sustainable and organic link building strategy will enjoy a stronger online presence and more success in the long run.
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☑️ Link Building Strategies: Successful Link Building for Sustainable SEO Results
A solid link building strategy is key to successful search engine optimization (SEO). By strategically building high-quality backlinks, a website's ranking can be improved, leading to more organic traffic and higher visibility. But which link building strategies are particularly effective, and what should be considered to achieve sustainable results?
Guest Posts on Thematically Relevant Sites
Guest posts are one of the most tried-and-tested strategies in link building. By writing quality content for other blogs or websites, companies can gain backlinks from relevant and trustworthy sites. The key is to choose websites that thematically match your own content to ensure that the link appears natural and meaningful both to the reader and the search engine.
Broken-Link Building
Broken-Link Building is an effective method where you find broken links on external websites and suggest to the site owners to replace them with links to your own relevant content. This strategy offers a double advantage: It helps the site owner repair broken links and simultaneously creates an opportunity to gain a new backlink.
Skyscraper Technique
The Skyscraper technique is based on the idea of finding existing content on the internet that has already received many backlinks and improving it. Companies can create more comprehensive, updated, or visually appealing content to convince site owners to link to the new, improved version. This strategy requires thorough research and quality content but is highly effective.
Press Releases and PR Campaigns
Press releases and PR campaigns offer an excellent opportunity to gain backlinks from news portals, blogs, and other media. By publishing news, product launches, or other relevant content, companies can achieve media attention and build valuable backlinks. It is important that the content is interesting and newsworthy to be shared and linked to organically.
Content Marketing and Infographics
Quality content and visual elements like infographics are ideal link magnets. When companies publish valuable and well-researched content, the chance increases that other websites will voluntarily link to this content. Infographics are particularly effective as they present complex information in a simple and appealing way. These content elements are often embedded by other websites, creating backlinks.
Social Media Strategy
Although social media links are often marked as NoFollow links and thus do not have direct SEO value, they can still contribute to content being spread and linked to by other websites. By having a strong presence on social media, you can increase the reach of your content and thus increase the likelihood of organic backlinks.
Industry Directories and Local Listings
For local businesses or niche providers, industry directories and local listings are an effective way to build backlinks. These links contribute to local SEO and help search engines recognize the website's relevance to specific geographic areas. However, it is important to only use trustworthy and relevant directories.
Partnerships and Collaborations
Companies can also gain valuable backlinks through partnerships or collaborations with other websites or blogs. This can happen in the form of reciprocal links, joint projects, or interviews. The key is to build genuine relationships and ensure that the links thematically match and appear natural.
In summary, these link building strategies offer a range of opportunities to achieve high-quality and sustainable backlinks. A successful strategy combines different approaches and emphasizes the quality and relevance of links. In the long term, a well-considered link building strategy ensures better rankings, more organic traffic, and a stronger online presence.
We are happy to explore which link building strategies are relevant for your business - feel free to contact us.
Contact us now!☑️ Content Strategy
As part of a Link Building strategy, one should also consider a Content Strategy. Few websites receive links if they do not have valuable content.
Content is an excellent foundation for executing effective Link Building. We therefore recommend that the content on a website is continuously expanded and improved. This approach is appreciated by Google, visitors, and also other website owners. It is clear that if you provide the best content within a niche or industry, you will be noticed just because of that. Also, when creating and publishing content, the focus should be on quality rather than quantity. There is already plenty of mediocre content on the internet - and that is not a reason for a website owner to set a backlink, no matter how much random content has been published. With excellent content, however, it looks different; here, valuable links arise more easily.
Which strong backlinks from your competitors are you still missing?
We analyze your competitors' backlinks for free and provide you with a detailed report – with no obligation.
- Automated live analysis of large data volumes
- Find strong backlinks from your competitors
- Your analysis delivered within hours
- We help you acquire the missing backlinks
- No hidden costs or long-term contracts
☑️ Link Building Tactics
Once all the previously described steps have been completed, it's about choosing an appropriate Link Building tactic. This determines how links are practically built.
Over the years, various techniques have developed in search engine optimization for how to perform Link Building. Each Link Building tactic uses a different method to achieve valuable Backlinks. Every company should beforehand examine the individual tactics regarding their feasibility in their own context. The cost-benefit ratio also deserves thorough consideration.
☑️ Research and Selection of Potential Link Sources
The next step involves selecting potential link sources. This should align with the chosen Link Building strategy.
For researching potential link sources, there are various methods available:
- Manual search within your own network: There's nothing wrong with first taking a look at your own network. Often, these Backlinks can be built with relatively little effort. The downside of this variant is that availability is limited.
- Find influencers in your own niche: If you have good contact with influencers in your industry, you increase the chance of getting a link from them. Links from influencers are often very effective because the website has correspondingly good metrics.
- Use of SEO tools to identify relevant link sources: There are a number of SEO tools that can also be used to research potential link sources. Some tools have dedicated functions for this, while others allow a manual search.
- Analysis of competitors' link profiles: With the aforementioned SEO tools, you can also analyze competitors' link profiles. Why is this sensible? In the link profiles of other market participants, you can almost always find valuable inspiration for new Backlinks.
☑️ Link Building Outreach and Contact Initiation
Once a Link Building campaign is fully planned, you move on to the operational implementation. To build links, the potential link sources must be contacted sooner or later. This is also called Link Building Outreach. Contact can be made via email or phone - unusually, but not excluded, is also the postal route. The link source must now be convinced that linking the website is also in their interest. This is often not so easy, but becomes significantly easier if the previously mentioned tips for the Content strategy have been followed. Additionally, empathy and negotiation skills help in Link Building.
Experts agree:
Backlinks are important for your ranking
“Links are an important criterion for Google to determine the trustworthiness of a website.”
SISTRIX Team
“Anyone who wants to claim the pole position in Google's search results will have a hard time getting around link building.”
t3n – digital pioneers
“Backlinks remain a ranking factor”
t3n – digital pioneers
“Link building will therefore continue to be a relevant part of search engine optimization.”
t3n – digital pioneers
“They [backlinks] help you achieve higher rankings.”
Semrush.com
“You can't do too much link building”
Matt Cutts / Google Search Central
“Links are Google's ranking factor #1”
Christoph Cemper (LRT)
“Yes, backlinks are 100% important for SEO.”
searchenginejournal
“Andrey Lipattsev confirms that Google has only two essential factors. Links and content.”
Google Googler
“Ranking without links is really hard. Not impossible, but really hard.”
Gary Illyes, Chief of Sunshine and Happiness at Google
“Links are particularly important for Google, because that's how we discover the rest of your website.”
John Mueller, Webmaster Trends Analyst at Google
“Backlinks are still one of the most important ranking factors for Google today.”
Matt Cutts / Google Search Central
“Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.”
MOZ
“Backlinks are still one of the most important factors for TOP Google rankings. The pros at performanceLiebe are the right people to handle this topic.”
Fabian Rossbacher – Creator of SEO Day
“It has never been more exciting to enhance your Digital PR with a smart off-page strategy to take your SEO to the next level.”
Patrick Klingberg
Are you interested in sustainable link building?
Contact us now!☑️ Quality Assurance of Links
In Link Building, it's no longer about achieving as high a qualitative output as possible - it's far more important that the built links are of high quality. Only in this way is a high-quality, natural link profile built over time.
Many companies face the question of how quality assurance of links works best. For the qualitative assessment of a link, two things especially help: Experience and SEO tools. Every link should, before being built, undergo a strict quality check. The initial question should be: Does a link from this site help improve my link profile? If this question cannot be answered with a clear yes, you might consider refraining from building this link.
Over time, websites and their SEO metrics change, therefore we can only strongly recommend performing a regular check of the link metrics, even after a link is built. If the link source receives a Google penalty or blatantly violates Google's guidelines, you should seriously consider whether the link still has a positive effect on your own site.
☑️ Linkbuilding Success Measurement
Successful Linkbuilding doesn't end with the creation of one or more links - equally important for a successful Linkbuilding campaign is success measurement. This can occur on three levels:
- Number, quality, and existence of the built links: Built links should be measured by their number and quality, and it should be regularly checked whether the link still exists.
- Visibility in search results: The success of a Linkbuilding campaign (not a single link) can also be assessed based on visibility in search results. An effective campaign leads to improved domain rankings in Google's search results.
- Revenue: Better rankings in search results usually lead to more visitors and increase the chance of more inquiries or orders. Although this type of success measurement is technically the most challenging, it should still be performed if possible - as revenue is a very important metric for business success.
☑️ How Can performanceLiebe Help with Linkbuilding?
We have been active as a Linkbuilding agency for many years. In this role, we help our clients acquire high-quality backlinks and ensure that their domains become more visible in Google's search results.
With our many years of experience, we have expertise in every industry and subject area, allowing us to plan and implement successful Linkbuilding strategies for each client. Even in highly competitive industries, we achieve excellent results with our Linkbuilding.
Our clients appreciate our transparent and customer-oriented working method, which is part of our company's core values. With us, clients receive an individual Linkbuilding plan tailored to their domain and requirements. For each link, we openly disclose the costs of building it - of course, in advance. The client then has the freedom to decide whether and which links from our suggestions should be implemented.
Do you also want to entrust your Linkbuilding to experienced hands? Contact us and receive non-binding advice from our Linkbuilding experts. We are confident that we can also bring your business to the top of search results with high-quality backlinks.
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☑️ Definition of Linkbuilding
Linkbuilding is understood as the deliberate improvement of a website's link profile. Links are evaluated by Google and other search engines as an important ranking factor. Besides the number of links pointing to a domain, the quality of these links plays a significant role. The goal of linkbuilding is therefore to improve a website's rankings on Google and other search engines.
Linkbuilding is often seen as a process in a business context. This begins with researching potential link sources, possibly continues with the creation of content, culminates with the actual building of the link, and concludes with monitoring the link and evaluating ranking improvements.
There are different ways to build links to websites. They differ in terms of the value of the generated links and the necessary resources. We will later go into detail about the individual options.
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☑️ Linkbuilding in the Context of Online Marketing
Linkbuilding is a part of search engine optimization (SEO) aimed at enhancing a domain's online visibility under relevant keywords in search results. Besides linkbuilding, onpage optimization measures also belong to this discipline. While onpage optimization focuses on improving ranking factors on one's own website, linkbuilding describes the optimization of external ranking factors - that is, outside one's own website.
Search engine optimization, like search engine advertising (SEA), falls under search engine marketing (abbreviated SEM) - all sub-areas share the focus on search results pages as a marketing channel.
While search engine advertising is usually billed per click or with a price per 1,000 contacts, there is no payment to the search engine operator with linkbuilding. The duration of the effect also differs between the two channels: Search engine advertising has an immediate effect after the start of a campaign, and the company is instantly found under the desired keywords. The effect ceases just as quickly when the campaign ends or the budget is exhausted. With search engine optimization, it takes time for a campaign's effect to unfold. In return, the measures also work after the campaign's conclusion.
☑️ What Can Be Learned from the Yandex Leak
Unfortunately, the search engine Google does not reveal its algorithm in detail, but there is another way for savvy SEOs to gain valuable insights into the algorithm.
This is where the search engine Yandex comes into play, which is particularly popular in Russia. With a major data leak, the search engine revealed a deep, involuntary insight into its algorithm.
The leak is particularly noteworthy as the founders of Yandex are former Google employees. Many SEOs therefore assume that the Yandex algorithm at least partially resembles the Google algorithm.
What valuable insights does the Yandex leak provide? The evaluation of the data material shows that there are over 400 ranking factors. Many of them relate to a domain's backlinks, which again confirms that backlinks are still a relevant ranking factor.
What does Yandex focus on when evaluating links? Besides the strength of the link source, the age of the link also plays a significant role - and naturally, the link text is also considered in the ranking calculations.
| Inhouse Linkbuilding | Outsourcing Linkbuilding | |
| Expert Knowledge | is necessary | is not necessary |
| Practical Experience | is necessary | is not necessary |
| Dedicated Resources | necessary (e.g., employees) | not necessary |
| Direct Control over Measures | yes | yes, with transparent contracts |
| Exclusive Link Sources | possible | yes |
☑️ Who Does Linkbuilding?
Companies have the choice of whether to perform Linkbuilding in-house, i.e., with their own responsibility and resources, or to use an external service provider.
For internal execution, the company must ensure that there is experience, manpower, tools, and a good Linkbuilding strategy in place. The success of a Linkbuilding campaign largely depends on the expertise available within the company. Inhouse Linkbuilding is therefore recommended for companies that have already built up experience over many years. With this option, the company retains the greatest possible control over the process but also bears full responsibility. Lack of resources and/or experience often causes internal implementation of Linkbuilding to fail in practice.
The other option is to hire external service providers such as SEO specialists, Linkbuilding agencies, or Linkbuilding firms. These take over the design and implementation of the Linkbuilding campaign for the company and adapt to the customer's requirements and budget. When choosing a service provider, it is important to ensure that they have extensive experience in Linkbuilding. It is best if the provider specializes in Linkbuilding and has already successfully completed numerous Linkbuilding campaigns in various industries. By outsourcing Linkbuilding, one benefits from the service provider's extensive practical experience. Additionally, they have the necessary tools and know-how to operate them.
The decision of whether to perform Linkbuilding internally or externally should be carefully considered by each company. With little in-house experience and Linkbuilding-relevant resources, it is clearly recommended to execute it externally.
Decision Matrix Linkbuilding - Make or Buy
☑️ Second Tier Linkbuilding: Strengthen Your Backlinks
Second Tier Linkbuilding describes a link-building method used by many experienced link builders: Normally, in link building, backlinks are created that point to one's own domain. This variant is different: Here, links are built to the external pages from which the strongest links point to one's own domain. The goal in this case is to strengthen one's own link profile by making one's own backlinks stronger.
Second Tier Link has a significant effect on one's own visibility, provided it is executed professionally. Additionally, the method has the advantage that it is not easily detected and copied by competitors.
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