Technical SEO

Technical SEO

Without technical SEO, strong Google rankings are hard to win. Companies face this reality again and again. As a specialist in Technical SEO, we are happy to help with everything around technical SEO.

Ranking at the top of Google's search results is a key business goal. Search delivers countless visitors who are actively looking for a specific solution or service. To land on the first page, technical SEO is non-negotiable. Search engines evaluate the technical structure of a domain, among other signals, to determine its relevance for the search results.

In our new GEO book, you'll learn how to make your brand visible in AI search engines like ChatGPT, Perplexity and Google AI.

You can request the book from us free of charge and with no shipping fees - instead of the regular price of 39.90 EUR at Amazon, Thalia and others.

In our Technical SEO book, you'll discover why technical optimisation is so important for ranking on Google and how to implement effective technical SEO measures for your business.

You can request the book from us free of charge - instead of the regular price of 24.99 EUR at Amazon, Thalia and others.

How to implement technical SEO?

Many companies ask themselves how technical SEO actually works. The most common questions concern hands-on implementation - which is exactly where most marketing leads get stuck.

Technical SEO can be approached in several ways. Depending on the chosen strategy, implementation involves either more financial spend or more manual effort. Combinations of both approaches are also possible.

Anyone choosing the manual route for technical SEO usually has to invest a lot of working time to deliver meaningful improvements. Achieving high-quality technical gains this way is considered particularly difficult.

The technical SEO route with financial investment works very differently. First, a budget is defined; it should reflect company size and industry. Competitive sectors require more financial resources for technical SEO. Then the technical SEO is implemented. 

We're happy to advise you in detail on the most effective and economically sound technical SEO options for your company. We bring many years of hands-on experience and have helped countless businesses reach the top of the search results.

Technical SEO for free

Can you implement technical SEO for free? We've heard this question many times, especially from companies new to online marketing. So what's behind the question "How can I do technical SEO for free?" First off, we consider the question legitimate and are glad to walk through the topic.

In principle it is possible to implement technical SEO for free. But you have to read the word "free" generously - because investing working time also has a cost.

One option for free technical SEO is improving page-load times and mobile rendering. Beyond a better user experience, you can also fix technical issues on various platforms. That way technical SEO can be done at no monetary cost - but how does it fare in terms of quality and impact?

As a rule, technical SEO measures implemented for free do not lead to a meaningful uplift of your own website. The working time invested unfortunately doesn't translate into the desired effect; better rankings purely from free technical SEO are rarely achieved.

You can also list yourself for free in many industry directories and article directories. Free technical SEO can be ticked off quickly that way. As the number of directories grows, so does the manual effort to submit your data. There's a consensus among SEO professionals that directory submissions only pay off for a small number of services.

Are there other ways to do technical SEO for free? Yes - you can ask people in your network whether they'd be willing to make technical improvements. Beyond customers, you can also ask suppliers or partners. With little effort, some technical optimisations can be put in place. Local clubs or city websites can be another source for technical improvements. Many regions have local business associations or city-marketing organisations that welcome involvement and are happy to help. These efforts are worth considering, but the quality can be very mixed. A noticeable lift to your own website is therefore not guaranteed.

Anyone pursuing a free technical SEO strategy should always assess potential measures upfront. Only if they meet common quality standards should you push for implementation. Anything else would mean wasted resources. Even worse: when poorly executed measures actually have a negative effect, the website's appeal in Google's eyes drops.

Free technical SEO is possible to a limited extent. Whether the use of business resources is worth it has to be decided by every company on its own.

Optimise SEO tech

If you want to be found online for your products or services, you have to convince Google that your site has enough relevance. The technical structure of a domain plays a key role in that calculation. By optimising SEO tech, you can deliberately strengthen the technical foundation. 

Optimise SEO tech? With our help as an experienced SEO agency, we get our clients the technical improvements that lift the relevance of their site.

Through our SEO tech campaigns we move our clients into the top rankings on the search engines. We bring our long-standing experience around the optimisation of effective technical SEO measures to the table. Our clients regularly tell us they're positively surprised by how quickly the ranking improvements kick in. 

When optimising SEO tech, we focus on maximum transparency and well-grounded advice. That's how we deliver first-class service to our clients.

Want to know how SEO tech optimisation works with us? Just get in touch - in a no-obligation consultation we'll be happy to explain the options and the upside of technical SEO optimisation for your business.

How can technical SEO be implemented easily?

Being found well on Google and other search engines is the goal of many companies. High visibility makes this channel an effective driver for new-customer acquisition. Reaching that visibility for your business can take time. 

For Google to find you, however, some groundwork has to be done. Beyond numerous on-site optimisations, technical structure is a decisive criterion. Search engines use the quality and quantity of technical optimisations as one of the inputs when assessing a website's relevance.

For companies, this means the technical foundation has to be improved continuously to achieve the desired visibility in the search results.

"How can technical SEO be implemented easily?" is therefore a frequent question from marketing leads. Our clients answer it like this: get in touch with performanceLiebe. And that's exactly right - as an experienced SEO agency we're the ideal partner when it comes to technical SEO.

To give our clients the smoothest possible service experience, we've simplified the technical SEO optimisation process:

Here's how our process runs: the client tells us the target domain and our SEO experts analyse it. We review the existing technical structure and benchmark it against the competition. Based on the results of this analysis, we work out concrete optimisation proposals. Thanks to our extensive portfolio with more than 150,000 technical solutions, we find the right measures for any domain. We present the optimisation proposals to the client, who can commission as many of them as desired. Of course, we provide concrete implementation costs for each proposal.

With us, technical SEO is fast, transparent and easy - our clients love our service and enjoy the rising visibility.

Why is technical SEO so important?

Sooner or later, most companies look into technical SEO. But why is this online marketing discipline so important for modern businesses? 

Search engines handle a vast number of queries every day. Many of them are aimed at preparing or making a buying decision. If your solutions and offers don't appear on the top spots of the search results, you can't convert these searchers into buyers. 

So how does Google decide which website appears for which keywords - and which page lands in position 1?

This is where technical SEO comes in. Google uses several factors to evaluate a website's relevance. The technical structure remains one of the most important. Technical structure covers page-load times, mobile optimisation and the indexability of a domain. We can't stress enough that quality beats quantity here. Technical SEO lifts the technical foundation and increases relevance. As a result, you start ranking better and better for more keywords. 

With technical SEO you should always pay attention to the quality of potential technical optimisations. We recommend a thorough technical audit before implementation.

Technical SEO is so important because, without a solid technical structure, it's impossible to reach the top spots of the search results. We're glad to be your trusted partner for technical SEO. With years of experience we don't just deliver well-founded technical analyses - when it comes to planning and executing technical SEO campaigns, we're an ideal partner.

You've recognised that technical SEO can give your company a decisive competitive edge? Then let's talk through the options. In a no-obligation consultation we'll walk you through everything in detail.

High-quality technical SEO measures

Anyone who wants to be found at the top of Google has to roll out high-quality technical SEO measures. The quality of the technical structure has a decisive impact on placements in the search results. In competitive sectors, market players run intensive technical SEO campaigns to deploy high-quality technical optimisations.

Companies that implement high-quality technical SEO measures are found better by the search engines. That's how they earn a competitive edge.

For many years we've been dedicated to professional technical SEO. Our clients commission us to deliver high-quality technical measures. To give them the best possible service, we maintain 150,000 technical solutions. All of them are reviewed regularly by our SEO experts against strict quality standards. We want to make sure our clients always get only the best technical optimisations - so they achieve sustainable, effective ranking gains.

Looking for a partner for technical SEO? With us you can roll out high-quality technical SEO measures simply and safely. Our experienced SEO experts know the field inside out and pick the right solutions for your business.

You don't just get high-quality technical SEO measures with us: our holistic consulting also includes a thorough analysis of your technical structure. From there we develop a strategy for rolling out high-quality technical SEO. We take into account the current SEO state of the domain as well as the client's wishes. The available budget is, of course, also factored into our technical SEO strategy.

Technical SEO tips

Anyone who's been working in search engine optimisation for a while knows the various challenges of technical SEO. With our technical SEO tips, we want to give companies a few concrete recommendations for action.

• Quality over quantity: search engines like Google reward high-quality technical optimisations and judge low-grade measures increasingly critically. To reach the top of the search results, focus on quality in your technical SEO.
• Vet potential technical measures before implementation: we strongly recommend reviewing every measure upfront with the relevant SEO metrics. Beyond load time, mobile optimisation also deserves a close look. Experienced SEO experts can assess a technical measure very accurately using the various SEO metrics.
• When deciding for or against a given technical measure, alongside the SEO metrics, you should also weigh the effort/benefit ratio. 
• Take a look at your competitors (ideally those at the top of Google) and inspect their technical structure. Which measures have they deployed? It's a great way to gather ideas for your own technical SEO campaign.

Haven't had enough technical SEO tips yet? Our SEO experts work with many more effective technical SEO tips - and gladly let you benefit from them as part of our engagement.

Implementing good technical SEO measures

Many companies want to roll out good technical SEO measures and are interested in the various ways to do this in practice. For effective search engine optimisation, good technical measures are critical. Google evaluates the technical structure of a domain to determine its relevance for the search results. A strong technical foundation helps companies achieve better rankings. Good technical measures are excellent for improving your own technical structure.

So how can good technical SEO measures be implemented? Our long-term experience shows that companies struggle a lot with running technical optimisation in-house. The reasons are varied; most often it fails on missing expertise, limited people resources and organisational mismatches. If you can't or don't want to maintain your own online marketing department, you should outsource the implementation of good technical SEO measures to an experienced agency.

That's why our clients are happy to bring us in. We deliver good technical SEO measures for our clients' domains. We focus on a sustainable impact from our technical SEO campaigns.

Want to roll out good technical SEO measures for your business? Get in touch - our SEO experts will advise you individually and without obligation.

Which technical SEO strategy delivers the most?

Ranking at the top of Google for the relevant search queries is the goal of many companies. To get there, marketing leads in many businesses think hard about which technical SEO strategy delivers the most.

To assess a website's relevance, Google and other search engines analyse various criteria. Beyond on-page optimisation (everything that happens on the page itself), search engines also consider external factors. A decisive factor in the relevance assessment is the quality and quantity of technical optimisations. Put simply: the more good technical measures applied to your own website, the better the Google rankings.

So how do you get to new technical optimisations - which technical SEO strategy delivers the most? When picking a suitable technical SEO strategy, keep this in mind:

A technical SEO strategy should rely on high-quality technical solutions, with the optimisation pace and topical alignment matched to the target domain. Google and other search engines can evaluate these three aspects very well.

Why are high-quality technical solutions so important? Technical optimisations from strong, well-known solutions count many times more for Google than a large number of weaker measures. The reasoning is simple: strong technical optimisations are harder to implement and therefore look more natural.

The second aspect is choosing an appropriate optimisation pace. That means rolling out measures at a natural cadence. A long-term technical SEO strategy that ramps up the number of optimisations over time pays off here. 

The topical alignment of the target domain should also be considered in the technical SEO strategy. Technical solutions should be picked accordingly. Here too, a natural look and feel is the goal.

In short: the technical SEO strategy that delivers the most is the one that continuously raises the technical authority of the domain without making the growth look artificial.

Our SEO experts are the ideal partners for crafting an effective technical SEO strategy. With us, you scale your technical optimisation efficiently and take the top spots of the search results. We're happy to walk you through our concrete approach and discuss the upside for your domain. We look forward to your call.

Have technical SEO done for you

Want to have technical SEO done for your business? With years of experience in the field of technical optimisations, we're your competent partner for outsourced technical SEO.

Why is it so important to have technical SEO done for you? Technical optimisations are a key criterion in evaluating a website's relevance. Google analyses the quantity and, above all, the quality of technical measures, and then assigns websites their positions in the search results.

So if you want to be found at the top of the search results, technical SEO is non-negotiable. Companies that want to outsource technical SEO are well advised to work with a specialised agency. You've found exactly that kind of agency in us. 

We deliver efficient and sustainable technical optimisations for our clients. With us, you can have technical SEO done for you. We focus on very high quality of measures, so that you achieve sustainable ranking success.

Technical SEO with performanceLiebe

You want to improve your Google rankings and are looking for a reliable, competent partner for technical SEO? We know search engine optimisation inside out and have already helped many clients with their technical SEO.

Our clients tell us again and again that working with us is not only a pleasure - it also drives business success. As rankings rise, the number of enquiries and orders rises too.

Get in touch and book a no-obligation consultation with our SEO experts. With us you can roll out technical SEO transparently and safely - and benefit from our long-term experience and a very large portfolio of high-quality technical solutions (> 150,000). We look forward to hearing from you.

How does technical SEO work?

To commission our technical SEO services, an email or a phone call is enough. Tell us your domain, your target keywords and a budget range. Our SEO experts will work out a technical SEO strategy right after. With it we propose concrete optimisations and transparently outline the costs of implementing the measures. You can then easily decide whether and which of the proposed measures we should roll out.

Once you've placed the order, our in-house technicians get to work on the implementation. We believe high-quality technical optimisations are a must for good SEO and we put plenty of resources into this process accordingly.

As soon as the high-quality measures are deployed, we move on to the actual optimisation of the website. The deep experience of our SEO experts plays a major role here.

Technical SEO for new-customer acquisition

Our clients use our technical SEO service for effective new-customer acquisition. Why might it be a good idea for your business too?

If someone today is searching for a product, a service or a solution to their problem, they're very likely to use the internet. For companies, it's therefore very important to be found well for the search queries that matter to them.

If someone is searching for the products or services your company offers, you should be appearing in the first spots of the search results. Special focus should be placed on Google, since it's the engine used most.

With technical SEO we make sure our clients' visibility climbs and they get found exceptionally well. Thanks to our long-term experience, we can deliver an effective technical SEO campaign for any company and any sector.

You also want to be found? Get in touch and start with technical SEO.

What you can learn from the Yandex leak

Google unfortunately doesn't reveal its algorithm in detail, but for resourceful SEOs there's another route to gather valuable insights about the algorithm.

Enter the search engine Yandex - especially popular in Russia. With a major data leak, the search engine gave a deep, involuntary look at its algorithm.

The leak is particularly explosive because Yandex's founders are former Google employees. Many SEOs therefore assume that the Yandex algorithm at least partly resembles the Google algorithm.

What valuable insights does the Yandex leak deliver? The analysis of the data shows that more than 400 ranking factors exist. Many of them affect the technical structure of a domain - confirming once again that technical SEO remains a relevant ranking factor.

What does Yandex look at when evaluating technical measures? Beyond the strength of the technical solution, the age of the measures also plays a major role - and of course the technical context is taken into account when computing the rankings.