GEO

Generative Engine Optimization — Strategien, Tools und Best Practices für Sichtbarkeit in ChatGPT, Perplexity, Google AI und Co.
GEO vs SEO: Evolution Instead of Revolution
GEO 6 min read

GEO vs SEO: Evolution Instead of Revolution

GEO does not replace SEO – it expands it. Why successful brands integrate both disciplines and what the joint workflow looks like in practic...

16 May 2026
GEO 2026: 7 Trends You Need to Know
GEO 6 min read

GEO 2026: 7 Trends You Need to Know

Agentic AI, multimodal citations, real-time indexing: The seven GEO trends for 2026 with clear action recommendations for SMEs.

16 May 2026
Google AI Mode: Understanding the New Dimension of Search
GEO 5 min read

Google AI Mode: Understanding the New Dimension of Search

The Google AI Mode fundamentally changes the SERP. How citations are generated, what changes for content and linkbuilding – and why classic...

16 May 2026
Tools for Brand Mention Tracking in AI Answers
GEO 6 min read

Tools for Brand Mention Tracking in AI Answers

Six tools for tracking brand mentions in ChatGPT, Perplexity, and Gemini – with strengths, weaknesses, and recommendations.

16 May 2026
GEO ROI: How to Justify the Investment
GEO 5 min read

GEO ROI: How to Justify the Investment

How to accurately calculate the Return on Investment of Generative Engine Optimization – with multipliers from authority and backlinks.

16 May 2026
What is GEO? Generative Engine Optimization Explained
GEO 5 min read

What is GEO? Generative Engine Optimization Explained

GEO changes how brands become visible in ChatGPT, Perplexity, and Google AI. What the term means and why now is the right time to act.

28 April 2026
The Princeton Study on GEO: The Scientific Foundation
GEO 5 min read

The Princeton Study on GEO: The Scientific Foundation

A study by Princeton, Georgia Tech, and the Allen Institute shows how visibility in AI responses can be increased by up to 115 percent.

21 April 2026
ChatGPT, Perplexity & Google AI: An Overview of AI Platforms
GEO 5 min read

ChatGPT, Perplexity & Google AI: An Overview of AI Platforms

ChatGPT, Perplexity, Google AI Mode, Claude, and Gemini operate differently. Who cites which sources and what this means for your GEO strate...

14 April 2026
Reference Rate: The Most Important GEO Metric in the AI Era
GEO 6 min read

Reference Rate: The Most Important GEO Metric in the AI Era

How often is your brand cited in AI responses? The Reference Rate is the key metric for visibility in ChatGPT, Perplexity, and more.

24 March 2026
Understanding AI Crawlers: GPTBot, PerplexityBot, and More
GEO 5 min read

Understanding AI Crawlers: GPTBot, PerplexityBot, and More

GPTBot, ClaudeBot, PerplexityBot — who crawls your site, how often, and under what rules? A technical overview of the most important AI bots...

17 March 2026
Properly Configure robots.txt for AI Crawlers
GEO 6 min read

Properly Configure robots.txt for AI Crawlers

Allow or Block? Here's how to configure your robots.txt for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended — with ready-made code sni...

10 March 2026
Multi-Platform Authority Building: Visible Across All AI Systems
GEO 6 min read

Multi-Platform Authority Building: Visible Across All AI Systems

Visibility only in ChatGPT is not enough. Here's how to build authority that consistently reflects in Perplexity, Gemini, Claude, and others...

3 March 2026