Keyword Analysis - the Foundation for Successful SEO
With a keyword analysis, we gain valuable insights for your company's marketing activities. This way, you learn which search terms you absolutely must be found under. A carefully conducted keyword analysis is an ideal foundation for developing an efficient marketing campaign.
A keyword analysis should be conducted in advance for various internet marketing activities. Such a keyword analysis is especially important for search engine optimization, but advertising systems like Google Ads also benefit from the results of a keyword analysis. A keyword analysis helps the company find relevant search terms. It can be conducted for the homepage, important subpages, or specific landing pages.
The goal of a keyword analysis is to research as many significant search terms as possible for a topic. Whether a search term is relevant for a company is explained further below. The result of the keyword analysis helps in the content design of the respective page - enabling the content to be created as comprehensively as possible.
Our SEO experts have extensive experience in researching relevant search terms. Using market-leading SEO tools, we are happy to conduct a keyword analysis for your company as well. Naturally, we also consider your company's strategic orientation.
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☑️ What Are Keywords or Search Terms?
When someone searches for something on Google, their input is understood as a keyword or search term. A keyword can consist of one or more words. Examples of search queries are “Gardener Berlin”, “Learn Drums” or “Golfing”. The search engine tries to interpret the searcher's intent as well as possible and delivers the search result accordingly. Understanding a search query is not always easy - with the search term “Golf”, it could mean the vehicle, the sport, or the sea.
Understanding search terms is also very important for companies. Only if you know the search terms with which searchers look for products or solutions, can you ensure through online marketing that you are found. We are also happy to carry out other Offpage SEO measures for you.
Order Keyword Analysis Now!☑️ Search Intentions of Keywords
The searched terms on Google and other search engines can be categorized into four categories. This categorization helps in selecting suitable keywords. Additionally, knowing the search intention allows for the creation of better-matching content. The following four types are distinguished:
- Information-driven search queries: The searcher is informing themselves about a topic. If this search is associated with a purchase process, the searcher is at the beginning of the purchase decision process. In many cases, they are looking for guides, instructions, or help.
- Transactional search queries: In this case, the searcher wants to perform a transaction. This can be a purchase or an order - but a download or a contact request can also be the result of a transactional search query. Regarding the classification in the purchase decision process, this search query is rather at the end.
- Navigation-oriented search queries: The search query is intended to lead the user to a specific page. The search for the term “Facebook” is usually not meant to reveal information about the social network but to bring the searcher to the social network as quickly as possible. For the purchase process, these search queries have an unordered role.
- Brand search queries: A brand search query involves searching for a specific brand.
For search engine optimization, it is important to know what search intention lies behind a search query. Only then can the content be perfectly tailored to the visitor's intent. This ensures a good visitor experience!
In addition to the search types described above, search terms are often specified with location and/or time information. This can also be a good clue to provide the searcher with optimal content.
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☑️ Keyword Analysis: Which Search Terms Are Relevant for My Company?
In keyword analysis, it's not just about researching as many search terms as possible that might somehow fit the company and its products/solutions. It is also particularly about evaluating and classifying the found search terms. A long list of keywords would cause unnecessary resources in content creation or SEO measures.
Relevant search terms mean that the search term is relevant for the searcher and for the company's strategic objectives. For a gardener based in Berlin, the search query “Gardener Berlin” is relevant because this is exactly the service he offers his customers. For the searcher, the search term is also relevant because a gardener in Berlin is the solution to his tasks or problems. By the way: The right search terms are also important for Backlinks. We are happy to advise you on buying backlinks!
Some search terms may seem appropriate but do not serve the specific strategic objective. For our gardener in Berlin, the search term “Garden Tools Berlin” might fall into this category. Garden tools fit the gardener, and the geographical reference is correct, but since the gardener does not sell the garden tools, he cannot fulfill the searcher's intention with this search query - nor earn money. Except in a dedicated guide article as part of a content marketing campaign, this search term should be avoided for our gardener from the capital.
When researching relevant search terms, another perspective should be considered. Many searchers have a specific problem but do not know the solution or the solution path. Therefore, they can only search for the symptoms of their problem and not for suitable products. Companies are well-advised to be found under the problems their customers suffer from before they use the company's services and products.
In the example of our gardener, such a problem keyword could be “Molehills in the garden”. The customer is annoyed by ever-new mounds of earth but does not know how to solve the problem. If the gardener is found under this search query, he can offer to install a mole barrier. The customer was previously unaware that such a product exists and is accordingly happy to have found a solution to his problem.
This approach leads to many new keywords under which the company should definitely be found.
In practice, we have often been able to convince our clients of the value and usefulness of our keyword analyses. An online shop commissioned us to research and prioritize all relevant search terms. Since the shop consisted of many different categories, the list of relevant search terms quickly grew. Before presenting our results to the client, we matched the search terms with terms under which our client already had placements. The result was surprising: For several categories, we found completely new search terms thanks to different perspectives. These had simply not been considered by our client before. After incorporating the keywords into his SEO strategy, his visibility and traffic increased. The client later reported that he was surprised by the success of the keyword analysis and regretted not having commissioned us earlier.
We repeatedly encounter clients who do not believe it possible that they have overlooked search terms. Commission us to conduct a keyword analysis and don't give away unused potential to your competitors.
In most cases, conducting a keyword analysis leads to valuable insights for the client - would you also like to benefit from our expertise? We are happy to conduct a keyword analysis for your domain.
☑️ Keywords: From Short to Longtail
In the context of a keyword analysis, search terms are also distinguished by their length. Short tail keywords are specific search terms consisting of one or a few words. These search queries are relatively frequently searched. Those who are found under them receive many visitors. Generally, short tail search queries are not so close to the purchase decision, as they lack specificity. An example of a short tail search would be “Vacation”. The searcher wants to inform themselves about vacation but apparently has not yet thought about the destination and travel period.
Long tail keywords refer to specific search queries consisting of several or many words. These search queries are very specifically formulated. “Vacation London Autumn Apartment Booking” would be an example of such a query. From this search query, it is very clear what the searcher wants: He wants to book a vacation in an apartment in London in the autumn. If he finds the right offer, he will most likely make the booking directly.
In a keyword analysis, both short tail and long tail search terms are researched. Both types (and all intermediate stages) can be relevant for the company's acquisition process.
If you have a keyword analysis conducted by us, you will receive a comprehensive list of relevant search terms - we search for suitable keywords for the different phases of the purchase process and ensure that the keywords cover the various specifications.
Are you curious about which short and longtail keywords we will find for your company - we are happy to conduct a keyword analysis for you!
☑️ Keyword Analysis: Focus on the Right Search Terms
Our keyword analysis helps companies understand their target audience. Only with the right understanding of the target audience can suitable content and campaigns be created. And only such content offers the best possible conversion rate and contributes positively to business success.
Our SEO experts have a lot of experience and know exactly how to uncover relevant search terms. For our existing clients, we have already conducted numerous keyword analyses. Clients often report to us afterward that they are impressed by the scope and value of our results. We often hear that our keyword analyses are of great benefit to the companies.
Various resources are required to create a well-founded keyword analysis:
- Expertise and experience: Our SEO experts are well-versed in keyword analysis and are capable of creating a well-founded keyword research for any company, any topic, and any industry. Over the years, we have gained a lot of experience and can therefore handle very demanding projects.
- Use of market-leading SEO tools: To conduct well-founded keyword analyses for our clients, we use several SEO tools. With these, we gain valuable insights. Through special training and our experience, we know how to use the tools optimally. The result is a list of relevant search terms - perfectly suited for the start of an SEO campaign.
For the implementation of an efficient and effective online marketing strategy, knowledge of one's own keyword set is of fundamental importance. The success of the measures depends significantly on the search terms used. Those who overlook important search terms in their online marketing strategies should not be surprised if the campaigns do not bring the desired success.
Contact us if you want to know all your relevant search terms. Our SEO experts conduct a comprehensive, detailed analysis - the results will provide you with valuable insights for your marketing strategies.
☑️ Who Should Conduct a Keyword Analysis?
Many companies ask themselves whether conducting a keyword analysis is worthwhile for them. Will it provide them with valuable insights? Does the relevance of a keyword analysis depend on the company's size, industry, or orientation?
With a keyword analysis, you gain incredible insights into your own company and simultaneously open up many new potentials. Knowledge of the relevant search terms across all products and services is of fundamental importance - because only with this knowledge can a targeted and efficient online marketing campaign be conducted. The analysis should not be limited to products and other offerings - often, the underlying problems of customers also reveal true keyword treasures. Those who are found under these present themselves to the searcher as a savior in need and are perceived accordingly. Visibility under relevant search terms is incredibly valuable for companies.
In our experience, a keyword analysis can provide important insights for almost every company. Ignorance of relevant search terms costs a lot of money or wastes a lot of potential.
Take advantage of the opportunities of a well-founded keyword analysis for your company - you will be surprised by the valuable insights we will generate for you in the context of a keyword analysis.
☑️ Keyword Analysis: Learn from the Competition
For a keyword analysis, we use various methods and techniques. From our perspective, a comprehensive keyword analysis also includes an SEO analysis of competitors' domains. Here, it is checked under which search terms the competition can be found and what topics they have provided content on.
Generally, interesting conclusions for one's own search terms can be drawn from the placements and content pages of competitors. Of course, we check and evaluate the search terms obtained from the competition analysis for relevance to our client. Here, too, our critical approach is an advantage. In the keyword analysis of the competition, several SEO tools help us, which have a very large database and thus deliver a comprehensive picture.
You also want to know under which search terms your competition can be found. We are happy to uncover this in a comprehensive keyword analysis - naturally with a critical relevance assessment. Call us now and let our SEO experts advise you.
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☑️ Keyword Analysis by performanceLiebe
As an experienced SEO agency in Hamburg and Google Ads agency, we are the ideal contact for well-founded keyword analysis. Our SEO experts are well-versed in researching and evaluating search terms. We are happy to advise you on further measures after a successful keyword analysis - for example, effective Linkbuilding for relevant search terms. Would you like to get to know our team and our services? We are happy to answer your questions in a non-binding initial consultation.
With a keyword analysis from performanceLiebe, you gain valuable knowledge about the relevant search terms under which your company should be found. The researched search terms can also be used for other online marketing measures - even paid ads can be used more efficiently with the right keywords. We are happy to create a comprehensive keyword analysis for you and assist you in developing further online marketing campaigns.
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☑️ Google Keyword Analysis
A Google keyword analysis helps to find valuable insights about a search term. These insights can be helpful both in creating the best possible content and in search engine optimization. We are happy to conduct a comprehensive Google keyword analysis for one or more search terms of your choice.
The search engine Google provides various data that offer important clues for a keyword analysis regarding search intention or the design of thematic clusters.
Our SEO experts use market-leading SEO tools. With these, a structured, thorough Google keyword analysis is successful. The combination of these tools and our many years of experience leads to particularly holistic results.
☑️ Order or Conduct Keyword Analysis Yourself
Entrepreneurs who engage in online marketing and recognize the relevance of a keyword analysis ask themselves the following question: Does it make sense to conduct the keyword analysis themselves, or should they entrust this task to a professional agency?
As is often the case, the question cannot be answered in general terms, but we would like to share some considerations regarding this decision. Essentially, the question of whether to order or conduct a keyword analysis yourself is a make-or-buy decision.
If you conduct a keyword analysis yourself, you must ensure that the necessary resources are available. On the one hand, you need the knowledge of how to conduct a well-founded and comprehensive keyword analysis. Personnel resources must also be available, for example, by allocating work time to this task. Since keyword analysis also requires SEO tools, the company must license these and build the necessary user knowledge. For many small and medium-sized companies, it usually does not make sense to conduct the keyword analysis themselves due to the effort involved.
If you commission an agency to conduct a keyword analysis, you no longer have to worry about the problems mentioned above. In a linkbuilding agency, there are usually very experienced employees available who are well-versed in conducting keyword analyses and can perform them conscientiously. Licensing SEO tools also falls under the agency's responsibility, and they usually use several tools to achieve even better results.
☑️ Find the Right Keywords
Those who want to be successfully represented on the internet with their company have various online marketing disciplines to choose from. For many of them, it is important to find the right keywords. This also applies to linkbuilding. As an experienced linkbuilding agency, we are happy to help you find the right keywords for linkbuilding.
Without knowing which keywords are relevant to your own company, the efficiency of online marketing measures diminishes. We help companies find the right keywords. This makes a decisive contribution to successful content marketing campaigns. Our comprehensive keyword research is not just about finding obvious search terms. Especially researching problems that can be solved with the company's products and services is a part of a well-founded keyword analysis.
Do you finally want to know which search terms are relevant for your company? Feel free to contact us! We are sure that we will find many terms in the keyword analysis that are missing in your current online marketing campaigns. Our SEO experts are happy to provide you with detailed advice.
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☑️ Keyword Analysis - The Company in Search Terms
A comprehensive keyword analysis identifies relevant search terms for the various services, solutions, and products. The focus is on what potential buyers search for when the company's products could satisfy the search intent.
At first glance, this question may seem trivial, but the keyword analysis is conducted more comprehensively and in-depth than one might think. Not only the pure product and service names are considered as search terms - problems that frequently occur with customers can also be a treasure trove for relevant search terms.
An example can illustrate the benefit of a keyword analysis very well:
A provider of tomato fertilizer should definitely be found under the product names themselves - in this case, tomato fertilizer. But that's not enough: In the context of a keyword analysis, it is examined what search terms customers search for who do not know the product but suffer from typical problems. Such a keyword would be “Tomatoes are dying” or “Tomatoes are not bearing fruit”. The searcher faces a problem that the provider's product could help with. With an appropriate guide or a detailed info article, the searcher finds the provider's website and becomes aware of their product.
A comprehensive keyword analysis enables the discovery of relevant search terms, even aside from the obvious ones. With the results of such an analysis, SEO or SEM measures can be specifically optimized. Our clients are always enthusiastic about the additional search terms we have discovered in the context of a keyword analysis. Feel free to contact us if we can work for you.
Order Keyword Analysis Now!☑️ Conduct Keyword Analysis for Website
A keyword analysis identifies all relevant search terms for a website. Various tools and techniques are used to conduct such an analysis. An important goal of a keyword analysis is to discover not-so-obvious keywords. These can be of great importance and particularly lucrative, especially if competitors overlook them.
A website is an excellent starting point for beginning a keyword analysis. Ideally, not only your own website is examined, but also the websites of other market participants are used for keyword research.
☑️ Keyword Analysis Costs
We often receive inquiries about the costs of a keyword analysis. Companies fear that keyword analysis is labor-intensive and therefore expensive.
We can reassure you: Of course, a keyword analysis requires a lot of effort, demands a high level of experience from the executor, and involves licensing expensive tools - however: As a performance marketing agency, we can offer you keyword analysis at a very fair price-performance ratio.
Our clients repeatedly tell us that the benefits of a keyword analysis conducted by us far exceed the costs. The insights gained from the analysis can significantly enhance the effectiveness of marketing measures.
The costs of a keyword analysis depend on the scope of the topic/website. Therefore, we cannot provide a cost estimate here. Simply contact us, and after you provide your website, our experienced SEO experts can specify the exact costs of a keyword analysis.
☑️ Keyword Analysis Website
We offer our clients the creation of a comprehensive keyword analysis. We use your website as a starting point for this. In this analysis, we determine the search terms for which your company is found.
For companies, it is important to know under which search terms their own website can be found. We use a combination of several powerful SEO tools for our keyword analysis website to determine your website's rankings. This way, we obtain the largest possible number of search terms with rankings.
We recommend conducting such a keyword analysis for competitors' websites as well - because their rankings can provide many insights for your own online marketing activities. Often, you come across search terms that you hadn't considered in your own content marketing campaigns.
The result of our keyword analysis website is a comprehensive report listing the search terms under which your website can be found. We also provide a comparison of search terms under which your competitors are found, but you are not.
Feel free to contact us, our SEO experts are happy to create a detailed keyword analysis for you.
☑️ Keyword Analysis Google
Companies often approach us to commission a keyword analysis Google. The goal of our clients is to discover new search terms under which they are not yet ranked - but which are still relevant to the company. Such search terms often promise particularly promising potential and quick success for the company.
If you want to improve your visibility on Google, a keyword analysis is an ideal start. With us, you will find out under which search terms you are already found - and under which your competitors (without your knowledge) are better ranked.
With such a keyword analysis for Google and other search engines, you can subsequently optimize your SEO and SEA campaigns. We are also happy to assist with these steps.
☑️ How Can a Keyword Analysis Help Companies with Marketing?
As a professional SEO agency, we regularly create detailed keyword analyses for our clients. It becomes evident that these analyses are of great importance to our clients and provide real added value in everyday business practice. We are happy to show you concrete examples of how useful keyword analyses are for various marketing disciplines within a company.
A service company approached us and asked us to conduct a keyword analysis. They did not expect much from the result, as they believed they had a good awareness of the relevant search results for their company. When they saw our detailed report, they could hardly believe their eyes. Their competitors were found under so many search terms they hadn't even thought of. After reviewing our report, they immediately began creating suitable content for the overlooked keywords. A few months later, at the client's request, we repeated the keyword analysis - and this time we were able to report significant increases in visibility. The client was thrilled that, thanks to our report, they were able to capture these low-hanging fruits. In this context, low-hanging fruits refer to achieving impressive improvements with relatively little effort. The effort-benefit ratio is particularly attractive in this case.
A medium-sized company has various regional locations and offers different services at each. As part of a keyword analysis, it was our task to find out whether the company was easily discoverable with its regional services. We found that some services and locations were not or insufficiently discoverable. In this situation, the company fails to fully exploit the potential of each location and ultimately loses money. In our keyword analysis, we also examined all regional competitors and were able to present a comprehensive list of search terms with which the company should definitely be found - but was not. In response to our analysis, the medium-sized company expanded its SEO campaign to include the missing search terms. After a few months, initial successes were already visible, and after a year, all locations were able to fully exploit their potential.
We have also successfully applied the keyword analysis to a large online shop in a specific niche. Since the online shop covers various topics, the keyword analysis was naturally very extensive and complex. The task was to map the individual topic complexes in detail and use the respective competitor online shops as a comparison. The presentation of the results brought a wealth of valuable insights for the online shop operator.
Would you also like to benefit from our detailed keyword analysis? We are just a phone call away.
☑️ When Does a Keyword Analysis Make Sense?
We are often asked when is a good time to conduct a keyword analysis. Based on our experience as a long-standing linkbuilding agency, we can recommend the following approach:
- At the beginning: If the company is newly founded, a keyword analysis is always sensible. If a comprehensive keyword analysis has never been conducted before, the measure should also be tackled immediately. In most cases, marketing managers are surprised by the insights that can be gained through the analysis.
- Regularly: A keyword analysis should be routinely created once a quarter to once a year. During this period, new important search terms may emerge in search behavior. This is often the case when there are new trends or special societal developments.
- When introducing new products, services, or business areas, a keyword analysis is also recommended. This way, the expansion of the service spectrum or portfolio can be best accompanied in online marketing.
Do you want to know if a keyword analysis makes sense for your company? Our SEO experts are happy to provide comprehensive advice and explain your specific need for a keyword analysis. All subsequent, sensible steps can also be supported by our experts.
☑️ Tools for Keyword Analyses
There are many tools on the SEO tool market for conducting a keyword analysis, which simplify this process. Some of these tools are exclusively limited to conducting or supporting keyword analyses, while others cover many other SEO processes.
The keyword analysis tools are either installed locally or used online as Software as a Service. The latter is most common. Usage is compensated with a monthly fee, which is sometimes based on usage intensity (how many queries, how many detailed analyses, etc.). This form of software offers several advantages to the user. The provision of the infrastructure required for operating the tools is the responsibility of the provider; the user only needs to provide a current browser and an internet connection. The user does not have to deal with updates or fixing any errors.
The functionality of keyword analysis tools is similar in a fundamental view: The tools obtain data from various data sources and aggregate it. Depending on the quality of the tool and its data sources, the result is more comprehensive and extensive.
It should be noted here: Even if some tools advertise with a trivial operation, a comprehensive keyword analysis cannot be performed with a single click.
☑️ Who Conducts a Keyword Analysis?
At our company, keyword analyses are exclusively conducted by experienced SEO experts. With their many years of professional experience and insight into various industries, they can best realize keyword analyses.
Why is it so important that keyword analyses are conducted by experienced SEO experts? The goal of such an analysis is a comprehensive list of relevant search terms. To comprehensively and holistically represent the company along with its products and services, corresponding experience is required. The operation of the relevant SEO tools used in a keyword analysis must also be learned.
If a keyword analysis is conducted by inexperienced or unqualified individuals, there is a risk that certain perspectives will be forgotten or overlooked. In this case, important search terms could be missing, and the analysis would lose its significance.
With us as a reliable partner with years of experience, you have the assurance that the keyword analysis will be conducted comprehensively and holistically. We also have all the important SEO tools and are well-versed in their operation.
We are happy to find all relevant search terms for your company. Our previous clients are thrilled with our results and can use the insights for further marketing activities.
☑️ Why is a Keyword Analysis Useful?
When developing an online marketing strategy, data plays an important role - the more information available about the market, products, and competitors, the better online marketing strategies can be created.
A good way to obtain such valuable data is through a keyword analysis. In such an analysis, search terms relevant to the company are researched.
Companies generally find it very difficult to name all relevant search terms themselves. Often, the problem of tunnel vision comes into play - the company's employees do not come up with all relevant search terms due to their daily routine.
A keyword analysis helps to leave these well-trodden paths and receive external stimuli. In a keyword analysis, search terms are determined from various perspectives. This includes all relevant stakeholders such as customers, employees, suppliers, and others. The result is a comprehensive keyword set, which is the ideal foundation for further marketing activities.
☑️ Keyword Analysis for Better Rankings
We see keyword analysis as the foundation of a solid search engine optimization. Although a properly conducted keyword analysis also impacts other online marketing disciplines, its effect on the former is enormous.
With a keyword analysis, a company can achieve better rankings in search results. How this works is explained below. In a keyword analysis, you receive a comprehensive list of relevant search terms that concern the company, products, or services. Problems or solutions from the customer's perspective can also be represented as search terms.
When the keywords are optimized as part of an SEO campaign, the company will soon be found under new search terms on Google and other search engines. These additional visitors can lead to more inquiries and orders.
Our clients repeatedly confirm that the key analysis conducted by us has made a significant contribution to their SEO campaigns. From our perspective, one thing is clear: Anyone who seriously wants to engage with search engine optimization cannot avoid a thorough keyword analysis.
We conduct keyword analyses for our clients so they can achieve better rankings. We are happy to work for your company as well. Simply contact our SEO experts.
☑️ Data Sources for a Comprehensive Keyword Analysis
To conduct a comprehensive keyword analysis, various data sources must be used and combined. Only a variety of different data points create a complete picture and avoid a one-sided view.
What data sources can be used for a comprehensive keyword analysis? Many data can be extracted from Google Ads search terms, the web statistics program, and the Google Search Console. But the Google search itself, with its suggest function, also offers a wonderful source of inspiration. With appropriate tools, these suggestions can be quickly and automatically collected.
With relevant SEO tools, additional search terms can also be researched. On the one hand, semantically similar or related search terms can be searched for an initial keyword. On the other hand, frequent questions about the search term can be extracted.
Valuable information for keyword analysis can also be obtained from competitors. By looking at their rankings in search results, you can get more ideas for relevant keywords. Just like before, using leading SEO tools can save a lot of time and effort.
Most companies have a valuable data treasure right within the company. Initial problems and tasks can be identified in customer conversations. Valuable insights can also be found in customer opinions on relevant review platforms or in the in-house QM system.
With our comprehensive approach, you receive a thorough keyword analysis. Our SEO experts use all available data sources to deliver the best possible result. We have all the relevant SEO tools for this task and can operate them ideally. Feel free to contact us!
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